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Talking Points: Using RFID
Recently we’ve seen more brands embracing radio-frequency identification (RFID) in order to connect consumers with personalised content or experiences. RFID is a wireless system that uses...
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Talking Points: The Bond Effect
Davidge, Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. This week he looks at two brands that have used the new Bond...
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Talking Points: Photo Booth Experiences
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas that get people talking. This week he looks how a Brazilian charity and...
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Talking Points: Experiential Screens
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas. This week he looks at two brands that have used interactive screens in an...
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Talking Points: Experiential Environments
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative ideas. This week he looks at how Disney and Hyundai have created experiential environments...
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Talking Points: Mixing Music and Marketing
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. This week he looks at how Honda is using music to get people talking...
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Talking Points: A Place to Remember
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative ideas that get people talking. This week he looks at an experiential road safety campaign...
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Talking Points: Remaining Relevant in a Digital World
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative ideas that get people talking. This week he looks at how Polaroid hopes to remain...
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Talking Points: Lynx Joins the Space Race
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative ideas that get people talking. This week he looks at Lynx Apollo, the campaign to send a...
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Talking Points: Talking to the Right People
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas that get people talking. This week he looks at a highly targeted campaign...
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